Who we are
Who we are
Our focus is simple: precision tools, predictable performance, and responsive support. Every die, anvil, and gear we ship is tuned for the press, material stack, and run window it will actually see on your floor.
About Midway Rotary Die Solutions
Engineering-led rotary tooling
Engineering-led rotary tooling, built on 50 years of solving tough converting problems.
Midway Rotary Die Solutions is a custom steel rotary die manufacturer serving converters worldwide from our headquarters in Williamston, Michigan. Since 1974, we’ve helped label, packaging, medical, automotive, and specialty converters turn difficult materials and demanding specs into stable, profitable production runs.
What customers can expect
- • Engineering review before every new tool hits the floor.
- • Documented tolerances and inspection data with each shipment.
- • Service coordinators who respond the same day whenever possible.
Timeline
Our story
1974
Midway Engravers is founded
Launched in Lansing, Michigan to supply rotary tooling to the rapidly growing pressure-sensitive label market.
1985
A new chapter in Williamston
Richard and Elizabeth Seeley purchased the company and doubled down on high-performance tool steel dies for challenging applications.
1990s
Purpose-built facility, broader markets
A new 10,000 sq. ft. facility enabled expansion into automotive, medical, and packaging work as customers demanded more durable, precise tooling.
2003
ISO 9001 certification
Midway formalized its quality system to ensure every design, machining, and inspection process is documented and repeatable.
2008
Expansion & rebrand
Our Williamston facility grew to 20,000 sq. ft. and Midway Engravers became Midway Rotary Die Solutions, reflecting broader tooling and support.
Today
50 years of converting experience
We combine five decades of know-how with modern engineering tools, in-house grinding and finishing, and a service mindset built around uptime.
Locations & facilities
Where we operate
Williamston, MI — Manufacturing HQ
Purpose-built facility outside Lansing where we design, machine, coat, and inspect solid rotary dies, gears, and accessories.
Quality & certification
Midway operates under an ISO 9001 quality management system with process controls covering incoming material verification, in-process inspection, final inspection with documented tolerances, and corrective-action programs tied to production feedback.
Download ISO 9001 certificateHave a converting problem that “should work” but doesn’t?
Send the dieline, liner stack, and target window—our engineers will review and come back with recommendations before you spend another shift troubleshooting.
Talk with our team